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~person:"Sternthal, Brian"
~subject:"Markenführung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
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Markenführung
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Sternthal, Brian
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Kellogg on marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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2
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
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3
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
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