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~person:"Stojanovic, Žaklina"
~subject:"Communication media"
~subject:"Marketing management"
~subject:"Serbia"
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Communication media
Marketing management
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Brand image
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Internationales Marketing
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Jugoslawien (bis 1990)
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Stojanovic, Žaklina
Ognjanov, Galjina
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Gorton, Matthew
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Brecic, Ružica
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A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
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