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~person:"Stuart, Helen"
~subject:"Markenarchitektur"
~subject:"Unternehmenskultur"
~type_genre:"Aufsatz im Buch"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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ECONIS (ZBW)
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Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
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