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~person:"Stuart, Helen"
~subject:"Markenarchitektur"
~subject:"Unternehmenskultur"
~type_genre:"Conference paper"
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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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