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Stumpf, Howard
Walsh, G.
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Handbook of advertising management
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Execution of copy strategy in direct mail and out-of home media
Walsh, Harry B.
;
Cole, G. Emerson
;
Callanan, Daniel E.
- In:
Handbook of advertising management
,
(pp. 17,1-17,35)
.
1970
Persistent link: https://www.econbiz.de/10002970202
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