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~person:"Suh, Yong Gu"
~person:"Taghizadeh, Houshang"
~subject:"Ecommerce"
~subject:"Electronic banking"
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The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
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