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~person:"Sultan, Fareena"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
Brand management
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Sultan, Fareena
Fang, Zheng
4
Ghose, Anindya
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Luo, Xueming
4
Cui, Xuebin
3
Stephen, Andrew T.
3
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Arnita, Devi
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Bamoriya, Hemant
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Bart, Yakov
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Brandt, Tobias
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Florido-Benítez, Lázaro
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Jamieson, Kyle
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Kumar, Vikas
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Maseeh, Haroon Iqbal
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Maseke, Bernardus Franco
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Mittal, Saurabh
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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