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~person:"Sun, Tao"
~subject:"Consumer behaviour"
~subject:"Finanzkrise"
~subject:"Großbritannien"
~subject:"Impact assessment"
~subject:"Wirtschaftswachstum"
~type_genre:"Conference paper"
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Consumer behaviour
Finanzkrise
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Impact assessment
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"Made in China, Made with the World" TV advertisement
1
2003-2010
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ARCH model
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Effectiveness of TV advertisement
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Sun, Tao
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3
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Journal of Chinese economic and foreign trade studies
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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ECONIS (ZBW)
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Mortality dependence and longevity bond pricing : a dynamic factor copula mortality model with the GAS structure
Chen, Hua
;
MacMinn, Richard D.
;
Sun, Tao
- In:
The journal of risk and insurance : the journal of the …
84
(
2017
),
pp. 393-415
Persistent link: https://www.econbiz.de/10011685199
Saved in:
2
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
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