Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese Economic and Foreign Trade Studies 6 (2013) 1, pp. 4-18
Purpose – The purpose of this paper is to examine the effectiveness of the “Made in China, Made with the World … promoting the image of products made in China (PMC). Design/methodology/approach – Through a survey based on the Solomon four …