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~person:"Svensson, Göran"
~person:"Wilde, Klaus D."
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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ECONIS (ZBW)
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Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 811-849)
.
2011
Persistent link: https://www.econbiz.de/10008858188
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IT-Unterstützung von Marketing-Prozessen
Leußer, Wolfgang
;
Rühl, Denise
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 601-650)
.
2011
Persistent link: https://www.econbiz.de/10008858195
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