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Consumer behaviour
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Swaminathan, Jayashankar
Perdikaki, Olga
17
Swaminathan, Jayashankar M.
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Kesavan, Saravanan
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Chuang, Howard Hao-Chun
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Heim, Gregory R.
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Production and operations management : an international journal of the Production and Operations Management Society
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Improving valuation under consumer search : implications for pricing and profits
Perdikaki, Olga
;
Swaminathan, Jayashankar
- In:
Production and operations management : an international …
22
(
2013
)
4
,
pp. 857-874
Persistent link: https://www.econbiz.de/10009791636
Saved in:
2
Improving Valuation Under Consumer Search: Implications for Pricing and Profits
Perdikaki, Olga
;
Swaminathan, Jayashankar
- In:
Production and operations management : an international …
22
(
2013
)
4
,
pp. 857-874
Persistent link: https://www.econbiz.de/10010154512
Saved in:
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