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~person:"Swoboda, Bernhard"
~subject:"Brand architecture"
~subject:"Centralized organization"
~subject:"China"
~subject:"Managers"
~subject:"Meta-Analyse"
~subject:"Unternehmenserfolg"
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Brand architecture
Centralized organization
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Internationaler Markteintritt
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Swoboda, Bernhard
Li, Jiatao
7
Luo, Yadong
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Clegg, Jeremy
6
Lee, Jeoung Yul
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Zhao, Hongxin
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Ghauri, Pervez N.
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Buckley, Peter J.
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Park, Byung Il
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Xiao, Simon Shufeng
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Leonidou, Leonidas C.
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Liu, Xiaming
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Lu, Jiangyong
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Ruigrok, Winfried
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Tsang, Eric W. K.
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Voss, Hinrich
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Wei, Yingqi
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Zhu, Yunxia
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Ambos, Björn
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Azar, Goudarz
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Batsakis, Georgios
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Beamish, Paul W.
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Birkinshaw, Julian
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Chen, Haiyang
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Chung, Chris Changwha
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Demirbag, Mehmet
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Elango, Balasubramanian
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Management international review : MIR ; journal of international business
2
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
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2
Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
Saved in:
3
Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
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