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Tang, Jane
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Malleable conjoint partworths : how the breadth of
response
scales
alters price sensitivity
Chakravarti, Amitav
;
Grenville, Andrew
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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