Dogerlioglu‐Demir, Kivilcim; Tansuhaj, Patriya - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 667-683
Purpose – Market researchers often treat Asian consumers as a single entity and compare them with their Western counterparts. The purpose of this paper is to compare and contrast consumers in two Asian countries, Thailand and Turkey. Since global and local brands co‐exist in many regions of...