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~person:"Tantiseneepong, Nisachon"
~subject:"Applied statistics"
~subject:"Celebrity endorsement"
~subject:"Clothing industry"
~subject:"Gender studies"
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Tantiseneepong, Nisachon
Friedman, Walter A.
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Qualitative market research : an international journal
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Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
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