Bozman, Carl S.; McPherson, Matthew Q.; Friesner, Daniel; … - In: International Journal of E-Business Research (IJEBR) 10 (2014) 2, pp. 1-22
Internet auction bidders seldom have all the information resources upon which they have learned to comfortably rely. This raises the possibility that internet auction participants depend more on brand related knowledge and employ bidding strategies consistent with heightened valuations of brand...