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~person:"Tessitore, Tina"
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Product Placement
6
Product placement
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Advertising effects
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Werbewirkung
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Tessitore, Tina
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Sung, Yongjun
9
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Lehu, Jean-Marc
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Bressoud, Etienne
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Hudson, Simon
3
Knoll, Johannes
3
Kureshi, Sonal
3
Küster, Inés
3
Laussel, Didier
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Muzellec, Laurent
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International journal of advertising : the quarterly review of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
3
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
Saved in:
4
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
5
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
6
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
Saved in:
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