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~person:"Thomas, Tijo"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
United States
Advertising effects
2
Brand image
2
Brand management
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Celebrity Endorsement
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenführung
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Markenimage
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Werbewirkung
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Werbung
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Advertisement
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Attitude Towards Advertising
1
Attitude Towards Brand
1
Branding Models
1
Celebrity Brand Fit
1
Confidence
1
Consumer behaviour
1
Internalization Process
1
Konsumentenverhalten
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Purchase Intention
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Trustworthiness
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Vertrauen
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Thomas, Tijo
Huber, Frank
4
Meyer, Frederik
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Chan, Kara
3
Garthwaite, Craig L.
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Roy, Subhadip
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Arora, Nilesh
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Banerjee, Neelotpaul
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Melewar, T. C.
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Tripathi, Vibhuti
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Um, Nam-hyun
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Aa, Eva P. van der
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Vision : the journal of business perspective
2
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ECONIS (ZBW)
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The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
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2
The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
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