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~person:"Thorleuchter, Dirk"
~type_genre:"Arbeitspapier"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Kundenakquisition"
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Customer acquisition
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Data Mining
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Data mining
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Kundengewinnung
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Thorleuchter, Dirk
Van den Poel, Dirk
5
Baecke, Philippe
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
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Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
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