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~person:"Thorson, Esther"
~subject:"Interaktive Medien"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
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Interaktive Medien
Interactive media
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2001-2015
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Content analysis
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Esther Thorson
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Shelly Rodgers
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Thorson, Esther
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Digital advertising : theory and research
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ECONIS (ZBW)
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Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
2
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
3
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
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