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~person:"Thrassou, Alkis"
~subject:"Coronavirus"
~subject:"Value co-creation"
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Value co-creation
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Thrassou, Alkis
Dey, Bidit Lal
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Singh, Pallavi
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Apostolidis, Chrysostomos
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Babu, Mujahid Mohiuddin
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Brown, David M.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
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