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~person:"Tiago, Flávio Borges"
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Tiago, Flávio Borges
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
98
Melewar, T. C.
76
Meffert, Heribert
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Ko, Eunju
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MacInnis, Deborah J.
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Journal of business research : JBR
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ECONIS (ZBW)
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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2
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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