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~person:"Tiwary, Nishant Kumar"
~subject:"Internet marketing"
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Tiwary, Nishant Kumar
Wille-Baumkauff, Benjamin
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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