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Tjiptono, Fandy
Bucic, Tania
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Consumer confusion proneness : insights from a developing economy
Tjiptono, Fandy
;
Arli, Denni
;
Bucic, Tania
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 722-734
Persistent link: https://www.econbiz.de/10010413621
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