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~person:"Tkaczynski, Aaron"
~subject:"Data mining"
~subject:"Destinationsmanagement"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~subject:"TwoStep cluster analysis"
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Tkaczynski, Aaron
DeSarbo, Wayne
5
Dolnicar, Sara
5
Decker, Reinhold
4
Disegna, Marta
4
Parsad, Chandan
4
Prashar, Sanjeev
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Schwaiger, Manfred
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Teichert, Thorsten
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D'Urso, Pierpaolo
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Sondhi, Neena
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Toner-Rodgers, Aidan
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Becker, Claudia
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Segmentation in social marketing : process, methods and application
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
3
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
4
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
5
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
6
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
7
Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
Beaumont, Narelle
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
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