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~person:"Tomczak, Torsten"
~subject:"Consumer preferences"
~type_genre:"Hochschulschrift"
~type_genre:"Kongress"
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Online channel integration : value creation and customer reactions in online and physical stores
Binder, Jochen David
-
2014
Das Internet hat das Wettbewerbsumfeld in vielen Branchen verändert. Die meisten
Unternehmen
setzen sowohl …
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