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~person:"Tong, Eudora"
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Tong, Eudora
Zieba, Marta
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Journal of nonprofit & public sector marketing
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From brands to classical music : broadening and deepening a brand love prototype
White, Christopher J.
;
Tong, Eudora
;
Schwartz, Michael
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10012298781
Saved in:
2
Psychological needs, passion, and consumer re-patronage intentions to the performing arts
White, Christopher J.
;
Tong, Eudora
;
Schwartz, Michael
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10012200039
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