Huang, Jing; Yu, Ruoyu; Wen, Shengxiong; Tong, Zelin; … - In: Journal of Contemporary Marketing Science 5 (2022) 1, pp. 49-64
, entrepreneurial private morality excels public morality, consumers have negative perceptions of social legitimacy to entrepreneurs … of entrepreneurs from the perspective of the deviation between public morality and private morality. …