Asad, Humaira; Toqeer, Iqra; Mahmood, Khalid - In: Qualitative Research in Financial Markets 14 (2021) 1, pp. 189-211
Purpose: The authors design a theoretical perspective that explores how different phases of social mood influence financial risk tolerance (FRT) among investors. Risk is involved in almost all financial decision-making. For a better understanding of risk tolerance behavior, the role played by...