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Torelli, Carlos J
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts
Torelli, Carlos J
;
Basu Monga, Alokparna
;
Kaikati, Andrew M
- In:
Journal of consumer research : JCR ; an …
38
(
2012
)
5
,
pp. 948-964
Persistent link: https://www.econbiz.de/10009827969
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