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Consumer behaviour
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Advertising effects
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Torres, Anna
Velden, Michel van de
34
Groenen, Patrick J. F.
9
Neudecker, Heinz
9
Knapp, Sabine
4
Satorra, Albert
3
Bijmolt, Tammo H. A.
2
Heuvel, Wilco van den
2
Kiers, Henk A. L.
2
Lorenzo-Seva, Urbano
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Schoonees, Pieter C.
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Velden, Michel Van de
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Bijmolt, Tammo
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Busing, Frank M. T. A.
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Costa, Patrício
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D'Enza, Alfonso Iodice
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Econometric Institute research papers
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The journal of product & brand management
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ECONIS (ZBW)
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Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
2
Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
Torres, Anna
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002673607
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