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~person:"Torres, Ivonne M."
~subject:"Cross-cultural relations"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Cross-cultural relations
Advertising effects
16
Werbewirkung
16
Advertising
13
Werbung
13
Consumer behaviour
12
Konsumentenverhalten
12
Ethnic group
6
Ethnische Gruppe
6
Beziehungsmarketing
4
Brand management
4
Internet marketing
4
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multicultural advertising
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processing fluency
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African American consumers
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Aufsatz in Zeitschrift
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Torres, Ivonne M.
Fazli-Salehi, Reza
2
Madadi, Rozbeh
2
Ulver, Sofia
2
Zúñiga, Miguel Ángel
2
Agrawal, D. P.
1
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1
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1
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1
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1
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Journal of international consumer marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
2
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1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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