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Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
Trail, Galen
;
Lee, Donghun
;
Triantafyllidis, Stavros
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10014232465
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