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~person:"Tregua, Marco"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Value propositions in digital transformation
Coppola, Mariarosaria
;
Bifulco, Francesco
;
Russo Spena, …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 69-92)
.
2021
Persistent link: https://www.econbiz.de/10012612645
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Zooming-in value-in-use through basic individual values
Stampacchia, Paolo
;
Tregua, Marco
;
Coppola, Mariarosaria
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 97-125
Persistent link: https://www.econbiz.de/10012299008
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