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~person:"Trommsdorff, Volker"
~subject:"Innovation management"
~subject:"Produktmanagement"
~type_genre:"Lehrbuch"
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Trommsdorff, Volker
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Innovationsmarketing
Trommsdorff, Volker
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Steinhoff, Fee
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2013
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2., vollständig überarbeitete Auflage
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