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~person:"Tsai, Wanhsiu Sunny"
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Tsai, Wanhsiu Sunny
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
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Ronkainen, Ilkka A.
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Diamantopoulos, Adamantios
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Sander, Matthias
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Griffith, David A.
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Jain, Subhash C.
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Keegan, Warren J.
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Meffert, Heribert
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Zentes, Joachim
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Ghauri, Pervez N.
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Swoboda, Bernhard
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Zou, Shaoming
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Craig, C. S.
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Fantapié Altobelli, Claudia
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Manrai, Ajay K.
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Mooij, Marieke K. de
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Steenkamp, Jan-Benedict E. M.
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Katsikeas, Constantine S.
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Leonidou, Leonidas C.
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Sousa, Carlos M. P.
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Schlegelmilch, Bodo B.
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Westjohn, Stanford A.
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Berndt, Ralph
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Johansson, Johny K.
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Kaynak, Erdener
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Laroche, Michel
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Cateora, Philip R.
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Javalgi, Rajshekhar G.
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Magnusson, Peter
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Meissner, Hans Günther
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Müller, Stefan
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Usunier, Jean-Claude
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Journal of international consumer marketing
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ECONIS (ZBW)
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Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
2
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
3
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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