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~person:"Tscheulin, Dieter K."
~subject:"Vergleichende Werbung"
~subject:"World"
~type_genre:"Übersichtsarbeit"
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Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1998
Persistent link: https://www.econbiz.de/10000656969
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