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~person:"Tseng, Ting-Hsiang"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Country of origin
Konsumentenverhalten
Brand image
2
Consumer behaviour
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenimage
2
Rules of origin
2
Ursprungsregeln
2
Brand
1
Brand management
1
Brand origin misperception
1
Brand strength
1
COO
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Consumer Need for Uniqueness
1
Country Typicality
1
Country image
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Country of Origin
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Markenartikel
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Markenführung
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Article in journal
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Tseng, Ting-Hsiang
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Phau, Ian
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Aiello, Gaetano
2
Astous, Alain d'
2
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2
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2
Carneiro, Jorge Manoel Teixeira
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Cheah, Isaac
2
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2
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Deb, Madhurima
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Dinnie, Keith
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Guina, Fernanda de Tavares Canto
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Harzing, Anne-Wil
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Josiassen, Alexander
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Lee, Wei-Na
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Mainolfi, Giada
2
Mandler, Timo
2
Marino, Vittoria
2
Rashid, Arooj
2
Russell, Cristel
2
Russell, Dale
2
Saldivar, Roberto
2
Seidenfuss, Kai-Uwe
2
Tjiptono, Fandy
2
Tung, Rosalie Lam
2
Vida, Irena
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Zolfagharian, Mohammadali
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Asia Pacific journal of marketing and logistics
1
Global journal of business research : GJBR
1
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ECONIS (ZBW)
2
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
The impact of consumer need for uniqueness on country of origin effects
Tseng, Ting-Hsiang
- In:
Global journal of business research : GJBR
14
(
2020
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10012306011
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