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~person:"Tseng, Ting-Hsiang"
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Tseng, Ting-Hsiang
Haufler, Andreas
52
Pflüger, Michael
15
Krishna, Kala
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Asia Pacific journal of marketing and logistics
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Global journal of business research : GJBR
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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2
The impact of consumer need for uniqueness on country of origin effects
Tseng, Ting-Hsiang
- In:
Global journal of business research : GJBR
14
(
2020
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10012306011
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