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~person:"Tsourvakas, George"
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Tsourvakas, George
Riskos, Kyriakos
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International journal of technology marketing : IJTMkt
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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
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2
What features of green products packaging are more eye catching? : an eye-tracking exploratory study about organic agricultural products
Georgakarakou, Chrisanthi
;
Riskos, Kyriakos
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 93-124
Persistent link: https://www.econbiz.de/10012533924
Saved in:
3
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
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