Chan, Kara; Tufte, Birgitte; Cappello, Gianna; … - In: Young Consumers 12 (2011) 1, pp. 66-81
Purpose – The present study aims to examine girls' perception of gender roles and gender identities in Hong Kong. Design/methodology/approach – A total of 16 girls aged 10 to 12 were asked to take pictures from the media that could illustrate “what girls or women should or should not be; and...