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~person:"Tuli, Kapil R."
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marketing-finance interface
4
Börsenkurs
2
Capital income
2
Corporate disclosure
2
Financial analysis
2
Finanzanalyse
2
Kapitaleinkommen
2
Share price
2
Unternehmenspublizität
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disclosure
2
Abnormal returns
1
Advertising
1
Ankündigungseffekt
1
Announcement effect
1
Auskunftspflicht
1
Betriebliche Kennzahl
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Brand
1
Brand image
1
Brand management
1
Capital structure
1
Customer satisfaction
1
Disclosure regulation
1
Ereignisstudie
1
Event study
1
Financial ratio
1
Information value
1
Informationswert
1
Kapitalstruktur
1
Kundenzufriedenheit
1
Licence
1
Lizenz
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing-finance interface
1
Preannouncement
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Price increase
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Selling
1
Shareholder Value
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Shareholder value
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Tuli, Kapil R.
Hanssens, Dominique M.
3
Hoffmann, Arvid O. I.
3
Park, Kwangmin
3
Wies, Simone
3
Agarwal, Manoj Kumar
2
Albadvi, Amir
2
Bayer, Emanuel
2
Grewal, Rajdeep
2
Jang, Soocheong
2
Ketteler, Dana
2
Kurt, Didem
2
Lim, Leon Gim
2
Luo, Xueming
2
Malshe, Ashwin
2
Meyer, Heather M.
2
Mintz, Ofer
2
Moorman, Christine
2
Norouzi, Ashraf
2
Oh, Yun Kyung
2
Pauwels, Koen
2
Pupovac, Ljubomir
2
Skiera, Bernd
2
Srinivasan, Shuba
2
Ujah, Nacasius U.
2
(Shawn) Jang, SooCheong
1
Akdeniz, M. Billur
1
Aspara, Jaakko
1
Avagyan, Vardan
1
Bendig, David
1
Bharadwaj, Sundar G.
1
Brady, Mairead
1
Brettel, Malte
1
Bărbulescu Robinson, Adina
1
Camacho, Nuno
1
Cao, Zixia
1
Carrillat, François A.
1
Chandy, Rajesh K.
1
Chen, Chien-Wei
1
Cheong, Chee Seng
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Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Does disclosure of advertising spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
2
Customer satisfaction and its impact on the future costs of selling
Lim, Leon Gim
;
Tuli, Kapil R.
;
Grewal, Rajdeep
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 23-44
Persistent link: https://www.econbiz.de/10012231605
Saved in:
3
Investors' evaluations of price-increase preannouncements
Lim, Leon Gim
;
Tuli, Kapil R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10011943212
Saved in:
4
Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?
Bayer, Emanuel
;
Tuli, Kapil R.
;
Skiera, Bernd
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011697353
Saved in:
5
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
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