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~person:"Tunca, Burak"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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2
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
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