Park, Meungguk; Turner, Brian A.; Pastore, Donna L. - In: Sport Management Review 11 (2008) 2, pp. 165-192
As many sport organisations are frequently in great need of volunteers, it is important for sport marketers to develop effective public service advertisements (PSAs) to attract volunteers. The purpose of this study was to expand and test a theory of persuasion for PSAs designed to lead people to...