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~person:"Ugolini, Marta Maria"
~type_genre:"Conference paper"
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Search: subject_exact:"Mixed bundling"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bundling strategy
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Consumer behaviour
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Customer value
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Ugolini, Marta Maria
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The TQM journal : the international review of organizational improvement
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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