//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Um, Nam-hyun"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Werbewirkung
2
Brand
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Creativity
1
Cross-cultural management
1
Cultural identity
1
Culture
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Japan
1
Konsumentenverhalten
1
Kreativität
1
Kultur
1
Kulturelle Identität
1
Markenartikel
1
Markenführung
1
Markenimage
1
Social values
1
Soziale Werte
1
Werbung
1
brand
1
brand image
1
consumer behavior
1
consumer responses
1
cross-cultural
1
cross-cultural marketing
1
cultural values
1
culture
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Um, Nam-hyun
Kaiser, Harry M.
67
Eisend, Martin
49
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
29
Septianto, Felix
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Rosengren, Sara
27
Saffer, Henry
27
Pflaum, Dieter
26
Nickel, Volker
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Sethi, Suresh
24
Sørgard, Lars
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Schweiger, Günter
20
Yoon, Hye Jin
20
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
18
Peitz, Martin
18
Schlosser, Rainer
18
more ...
less ...
Published in...
All
Journal of global marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
2
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->