Kalyanaram, Gurumurthy; Robinson, William T.; Urban, Glen L. - In: Marketing Science 14 (1995) 3_supplement, pp. 212-212
Three established and four emerging empirical generalizations are identified below. The first established generalization is that there is a negative relationship between order of market entry and market share. Second, for consumer packaged goods and prescription anti-ulcer drugs, the entrant's...