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Urbano Salvador, Amparo
Romero Gómez, Yolanda
4
Vila, Jose
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Gomez, Yolanda
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Gómez, Yolanda
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Martínez Gila, Carolina
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The attraction effect in mid-involvement categories : an experimental economics approach
Gomez, Yolanda
;
Martínez-Molés, Víctor
;
Urbano …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5082-5088
Persistent link: https://www.econbiz.de/10011589151
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