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~person:"Völckner, Franziska"
~subject:"Brand extension"
~subject:"Japan"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
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Völckner, Franziska
Aaker, Jennifer
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Benet-Martínez, Verónica
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Garolera, Jordi
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Brand management ; Vol. 3
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ECONIS (ZBW)
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Drivers of brand extension success
Völckner, Franziska
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Sattler, Henrik
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2010
Persistent link: https://www.econbiz.de/10003924411
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