Vahadane, Shashwati Sanjay; Clarke, Andrew Paul - In: Journal of Small Business and Enterprise Development 29 (2021) 5, pp. 845-860
Purpose: An investigation of the marketing approaches for biomedical science small- and medium-sized enterprises (SMEs) and organisations in the United Kingdom (UK) was carried out; the research question is as follows: Should the marketing approaches for biomedical science SMEs change as their...